Do you wish you could raise more money with less hassle?

Image: num_skyman at

Image: num_skyman at

Does this sound like you? You're super busy and working all the time but you never seem to be raising enough money. Are you spinning your wheels with special events that don't really raise money?

Or maybe you're doing direct mail but your donors aren't responding. Or most of your funds come from writing grants but you know that foundation funding won't last forever.

If your organization relies on special events or writing grants or direct mail to raise the bulk of its funds, you are missing opportunities for support. You probably know that major gift fundraising and asking for donations face-to-face can raise more money than events or direct mail or any other solicitation method.

But you're worried that you don't have the experience (or know the "secrets") to do major gift fundraising. You really want to start a major gifts program but you don't know where to start. You don't know the steps to take to cultivate your donors and then ask them for a gift face-to-face. Truth be told, you're terrified! 

If only there was a way to really connect with your donors and learn about what motivates and inspires them, you know you could be raising more money for your mission!

The good news? There is a way!

I think you'll be excited to know about a super-focused 5-week class - Major Gifts Made Easy - that will give you the specific steps to build a major gifts program and motivate you to make time each week to develop your organization's program of in-person asking. 

Imagine how things will be different when you're getting the practical step-by-step advice that will catapult your fundraising to the next level. Instead of worrying about doing things "the right way" you'll have all the knowledge and confidence to have easy, comfortable conversations with your donors. You don't have to struggle with figuring out how to get a meeting with your top donors or what to say during the meeting. You'll have all the tools you need to raise more money faster to support your organization's mission faster.

Image: Ambro at

Image: Ambro at

Imagine how wonderful it will feel to be sitting across the table from someone as they write a big check to support your organization. It sure will be nice to enjoy a steady stream of donations to support your mission! 

It’s not hard to get from where you are now to where you’d like to be – having an easy conversation with a donor and asking them for a major gift - you just need a little help. 

Is this class for you?

See the full course guide to find out!

This class is perfect for you if any one of the following is true for you:

  • You want to raise more money for your nonprofit.
  • You are an executive director, a development director, or another fundraising professional excited about the results that raising major gifts will bring to your nonprofit.
  • You would like to be a more effective fundraiser and be more confident when talking with donors.
  • You are tired of being over-worked but not bringing in the funds you believe are possible for your mission.

When you register for Major Gifts Made Easy, you'll get everything you need to successfully complete the 5-week class on major gift fundraising. The lessons will be delivered to you step-by-step so you don't get overwhelmed with too much information to start.

There will also be some basic focused homework to reinforce each week's lessons. Don't worry, I won't load you up with hours of extra work! The homework will help you apply your new knowledge to your specific nonprofit and its challenges.

During the 5-week class, you’ll learn:

  • The critical fundraising tools you need to increase your efficiency and raise more money
  • Where to find prospects for your major gifts program
  • How to select the best prospects to support your organization and mission
  • How to create a personal and tailored cultivation plan for your top prospects
  • How to know when a donor is ready to give
  • Everything you need to do to prepare for your meeting with a donor 
  • What to say when a donor says 'no' [hint: you should never take ‘no’ as the (final) answer]
  • And much more

What comes with the class?

When you sign up for this class, you'll receive...

  • 5 weeks of focused training starting January 15, 2015
  • Weekly webinars to walk you through each step to build a successful major gifts program. Webinars are held on Thursdays at 1pm Eastern.
  • Links to recordings of webinars, so you can watch later at your convenience if you can’t make it to class (or if you want to watch again to strengthen lessons).
  • 1 week of coaching support through a 1-hour group coaching call. Group coaching calls are limited to 5 people per call.
  • One 30-minute one-on-one call with Kathie anytime during the 5-week class or in the 3 months following.
  • Hands-on guides, materials and worksheets delivered before every webinar.
  • Brief homework assignment after each webinar to apply and reinforce lessons from webinar classes.
  • Unlimited email access to Kathie during the course to ask questions one-on-one, with response within 24 hours so you get help when you need it!
  • Enrollment is limited to 10 students so you’ll get the personalized attention you deserve.


  • Over a dozen targeted handouts, including sample forms, templates, worksheets and exercises.
  • 7 Step Script for How to Make the Ask.
  • Bonus webinar! How to Ask for Donations Face-to-Face

5-Week Class: Major Gifts Made Easy
Click Here to Register
Photo by: Sarah Skeen

Photo by: Sarah Skeen

Major Gifts Made Easy is taught by Kathie Kramer Ryan. Kathie is the founder of Arroyo Fundraising and has spent the past 15 years helping organizations world-wide raise millions of dollars through event planning, annual fund, grant writing, capital campaigns and major gift solicitations. She got her start running fundraising events and the annual fund program for a small grassroots nonprofit in Denver, Colorado. She loves sharing what she's learned over the years with fundraisers like you! Kathie is a past-president of the Association of Fundraising Professionals Colorado Chapter and serves on the Steering Committee for the Institute for Leaders in Development at the University of Denver.



If you’ve done a training with me before, you know that I provide solid fundraising tips you can really use, hints on how to get the work done, and plenty of real-world examples. Here are a few testimonials from past attendees:

“In yesterday’s webinar, I took notes and learned great information. Thank you for the wonderful educational material. Every communication from you has provided practical, usable information. I appreciate the work that goes into it.”   --Elise D, Development Director, Manchester, Missouri

“Thank you for getting our wheels turning. After your lesson, I feel like fundraising can become a more natural part of regular operations for me. I've been actively cultivating since we met, and am looking forward to making the jump to asking for a gift.”  --Michelle N, Board Secretary, Westminster, Colorado

“Kathie, I love your presentations!”  --Peggy D, Director of Development, Birmingham, Alabama

Image:  Stuart Miles at

Image: Stuart Miles at

What are the course modules?

  • Week 1: Getting Started, Fundraising Foundation (January 15)
  • Week 2: Setting Your Goal and Finding Prospects (January 22)
  • Week 3: Cultivating Your Prospects and Asking for a Gift (January 29)
  • Week 4: Asking (cont.) and Thanking & Stewarding Your Donors (February 5)
  • Week 5: Group Coaching Call (February 12)

What does this 5-week course cost?

The complete 5-week course - including all of the worksheets, guides, samples and templates - costs just $247I’m proud and thrilled to offer this training to you for such an affordable price.

Enrollment is limited!

Registration in the course is limited to 10 people so don't miss out! Register now to save your spot. You'll be starting the New Year off right - doing everything in your power to raise more money for your mission!

By far the most effective way to raise money for your nonprofit organization is to ask for donations face-to-face. If you (or your organization) are not doing this, you’re leaving money on the table. There is huge potential for impact when you connect with donors in this way. Why not tap into this potential?

5-Week Class: Major Gifts Made Easy
197.00 247.00
Click Here to Register

I'm offering a 100% money back guarantee on this 5-week course. After the first webinar, if you aren't happy with the material, let me know and we'll refund your money. No problems, no questions, no hassle.