After the immense effort required to put on a fundraising event, it is tempting to take a breather after it’s over—maybe a few days off? After all, your donors were steeped in your message at the event so that’s good enough, right?
Wrong! Your donors—especially those who give major gifts at your event—still want to hear from you.Read More
Last week I received an email from a nonprofit organization I support. Let’s call this organization the A SCHOOL. The email was an invitation to attend two upcoming events. While email certainly can be part of successful event campaign efforts, this email fell short in several key ways:Read More
‘Tis the season for galas!
You probably know that galas and other special events can be a heavy lift for any organization, but maybe you haven’t considered ways to maximize benefits beyond the event itself?
With a goal of furthering your major gifts efforts, let’s take a look at these 3 actions related to your next event:Read More
Have you ever gotten pushback from your board on the topic of major gifts? Maybe when the topic of asking for a significant gift from a donor comes up at a board meeting, you’ve heard, “Why don’t we just write more grant proposals?” Or, “Instead of starting a major gifts program, let’s hold another event.”Read More
Need an easy and inexpensive way to connect with your donors that is personalized and will make a real impact? Who doesn’t, right? Read on for 5 reasons why thank-you videos are one of my favorite ways to thank donors!Read More