“Next step?” This is a phrase I often see written in donor cultivation plans—including my own! You may be waiting to see how things go with a donor in the near term before scheduling a series of cultivation activities down the line.
Or, you may be stalled. We all sometimes hit an impasse when the best next step in building a relationship with a donor is simply not clear. [...]Read More
Imagine this: Two years ago, you secured a five-year pledge agreement from donor “Anne” to fund the Doing Good Work program at your nonprofit organization. For the first two years, Anne sent in her annual pledge donation check. In year #3, Anne’s payment due date came and went and your organization did not receive a check. [...]Read More
With the holidays fast approaching, it’s the time of year when your annual fund takes center stage. Like the holidays themselves, year-end fundraising drives can be loaded with expectations. And also like the holidays, sometimes the reality doesn’t match up with our expectations. [...]Read More
If you are starting up a major gifts program, you know that the most promising prospects for major donors is that pool of people who ALREADY donate to your organization. After all, as current donors [...]Read More
Has it ever been suggested to you to raise money from the Bill & Melinda Gates Foundation? Or perhaps Mark Zuckerberg, or a wealthy individual in your community? The logic goes like this: 1) Mark Zuckerberg is wealthy; 2) He donates a lot of money; 3) We need money – and he donates money! – so maybe he’ll give some money to us [...]Read More
Have you heard? The success of a fundraising ask comes down to, “The right person asking the right prospect for the right amount (for the right project) at the right time.” That’s a lot to get right!
Let’s tackle the right person here. Start by considering [...]Read More