How to Get Your Donors to Open Your Mail

How to Get Your Donors to Open Your Mail

Last week I received something in the mail that I just HAD to open. And, let me tell you, this does not happen often! If you have ever wondered or worried if your letters, invitations and thank you notes are being read—or even opened!—by your donors, read on for three simple tips to help skyrocket open rates for your mail.

Read More

What to Do When Your Board Asks For an Elevator Pitch

What to Do When Your Board Asks For an Elevator Pitch

“I’d like to help with fundraising, but it’s not possible without an elevator pitch.” Sound familiar? How about this: “If we had an elevator pitch about our organization, I’d be able to connect with people about what we do. Without one, I don’t know what to say.”

Read More

Is A Font Hurting Your Fundraising Efforts?

Is A Font Hurting Your Fundraising Efforts?

I’m often invited to review and make recommendations on a nonprofit organization’s donor communications, including year-end appeal letters or emails. Sometimes I am delighted with compelling stories and an opportunity to support a mission.

Read More

Your Story 5 Ways: How to Raise More Money With Less Work

Your Story 5 Ways: How to Raise More Money With Less Work

Chances are, if you are working in the nonprofit sector, you have a busy job and are always looking to get more done in less time. Lucky for you, efficiency is a passion of mine! This post will help you leverage good stories to raise more money [...]

Read More

Want an Awesome Fundraising Tip? That’s Another Story...

Want an Awesome Fundraising Tip? That’s Another Story...

You’ve probably heard it before: Storytelling will help you raise more money! Why? Because storytelling is one of the ways human beings connect to each other. Stories help donors feel a stronger connection to you and your organization. That sense of connection leads to greater empathy, which incites the desire to give. [...]

Read More

Tell Your Tale: 3 (Scientific) Reasons Why Stories Trump Data

Tell Your Tale: 3 (Scientific) Reasons Why Stories Trump Data

You’re sitting at your desk planning your next donor visit. You wonder what information about your nonprofit is best to share. Your folder filled with client stories sits atop your folder packed with data and statistics about your organization’s impact. Stories or statistics? Which are best to share? [...]

Read More

Is Your Website Slamming the Door on Donors?

Is Your Website Slamming the Door on Donors?

Online donations continue to rise as a revenue stream for many nonprofits. Many Internet-based mechanisms fall under the online giving umbrella (think Facebook, e-newsletters, etc.) but your nonprofit’s website is often the centerpiece for online donations. [...]

Read More