Last week I received something in the mail that I just HAD to open. And, let me tell you, this does not happen often! If you have ever wondered or worried if your letters, invitations and thank you notes are being read—or even opened!—by your donors, read on for three simple tips to help skyrocket open rates for your mail.Read More
Development (or fundraising) is a relationship business – you’ve heard this before and probably even spoken it yourself. Although this is certainly true, when people say it, they are usually referring to outward-facing, external relationships. In other words, the relationships your organization has with your donors.Read More
Are you a development staffer, trying to figure out how to work with a CEO or executive director who knows less about fundraising than you do? How can you decrease her stress about fundraising? How can you get her to trust you, buy in to your ideas, and not derail your efforts with her own limited personal experience? [...]Read More
According to Tracy, if the first thing you did each morning was to eat a live frog (yuck!), you could go through your day pretty sure the worst part of the day was behind you.
Of course your frog isn’t an actual frog; it’s your biggest, most important task, the one you are most likely to keep putting off. It is also the one task that can have the greatest positive impact on your work. [...]Read More