The Most Important Word in Fundraising

The Most Important Word in Fundraising

If you are thinking the most important word in fundraising is “donor” you’re on the right track. The word I have in mind is “you,” as in “you, the donor.”

In the nonprofit world, we talk a lot about donor-centered fundraising. But what does it really mean?

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Urgent vs. Important – How to Organize Your Fundraising Work

Urgent vs. Important – How to Organize Your Fundraising Work

Where to start?

This is a question I hear often when it comes to major gifts. Even if you know the process, the number of tasks involved with major gifts fundraising – from donor research to strategy to scheduling a meeting and many others – it can be an overwhelming list.

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What Major Donors Want AFTER Your Event

After the immense effort required to put on a fundraising event, it is tempting to take a breather after it’s over—maybe a few days off? After all, your donors were steeped in your message at the event so that’s good enough, right?

 

Wrong! Your donors—especially those who give major gifts at your event—still want to hear from you.

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How NOT to Invite Guests to Your Next Event

How NOT to Invite Guests to Your Next Event

Last week I received an email from a nonprofit organization I support. Let’s call this organization the A SCHOOL. The email was an invitation to attend two upcoming events. While email certainly can be part of successful event campaign efforts, this email fell short in several key ways:

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Year-End Fundraising - There’s Still Time

Year-End Fundraising - There’s Still Time

Has your year-end campaign been lackluster thus far? Still haven’t sent out a single request? No problem. There are six days left in 2017—here are things you can still do to boost year-end gifts:

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Is A Font Hurting Your Fundraising Efforts?

Is A Font Hurting Your Fundraising Efforts?

I’m often invited to review and make recommendations on a nonprofit organization’s donor communications, including year-end appeal letters or emails. Sometimes I am delighted with compelling stories and an opportunity to support a mission.

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