The Most Important Word in Fundraising

The Most Important Word in Fundraising

If you are thinking the most important word in fundraising is “donor” you’re on the right track. The word I have in mind is “you,” as in “you, the donor.”

In the nonprofit world, we talk a lot about donor-centered fundraising. But what does it really mean?

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Urgent vs. Important – How to Organize Your Fundraising Work

Urgent vs. Important – How to Organize Your Fundraising Work

Where to start?

This is a question I hear often when it comes to major gifts. Even if you know the process, the number of tasks involved with major gifts fundraising – from donor research to strategy to scheduling a meeting and many others – it can be an overwhelming list.

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How to Get Your Donors to Open Your Mail

How to Get Your Donors to Open Your Mail

Last week I received something in the mail that I just HAD to open. And, let me tell you, this does not happen often! If you have ever wondered or worried if your letters, invitations and thank you notes are being read—or even opened!—by your donors, read on for three simple tips to help skyrocket open rates for your mail.

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How NOT to Invite Guests to Your Next Event

How NOT to Invite Guests to Your Next Event

Last week I received an email from a nonprofit organization I support. Let’s call this organization the A SCHOOL. The email was an invitation to attend two upcoming events. While email certainly can be part of successful event campaign efforts, this email fell short in several key ways:

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Is Your Board Hurting Your Major Gifts Program?

Is Your Board Hurting Your Major Gifts Program?

Have you ever gotten pushback from your board on the topic of major gifts? Maybe when the topic of asking for a significant gift from a donor comes up at a board meeting, you’ve heard, “Why don’t we just write more grant proposals?” Or, “Instead of starting a major gifts program, let’s hold another event.”

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3 Tips for Telling Your Nonprofit’s Financial Story

3 Tips for Telling Your Nonprofit’s Financial Story

Many fundraisers focus on telling client stories, impact stories, stories about how our programs are changing the world for the better. These stories tug at the heart strings. We are comfortable communicating this sort of information.

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