The Most Important Word in Fundraising

The Most Important Word in Fundraising

If you are thinking the most important word in fundraising is “donor” you’re on the right track. The word I have in mind is “you,” as in “you, the donor.”

In the nonprofit world, we talk a lot about donor-centered fundraising. But what does it really mean?

Read More

How to Get Your Donors to Open Your Mail

How to Get Your Donors to Open Your Mail

Last week I received something in the mail that I just HAD to open. And, let me tell you, this does not happen often! If you have ever wondered or worried if your letters, invitations and thank you notes are being read—or even opened!—by your donors, read on for three simple tips to help skyrocket open rates for your mail.

Read More

Can You Survive (and Thrive) Without a Development Director?

Can You Survive (and Thrive) Without a Development Director?

The high turnover rates among senior development staff are well known. This reality, combined with the high expense of providing salary and benefits to a development director (DD) causes many smaller organizations to ask themselves: Is there another way?

Read More

Year-End Fundraising - There’s Still Time

Year-End Fundraising - There’s Still Time

Has your year-end campaign been lackluster thus far? Still haven’t sent out a single request? No problem. There are six days left in 2017—here are things you can still do to boost year-end gifts:

Read More

Is A Font Hurting Your Fundraising Efforts?

Is A Font Hurting Your Fundraising Efforts?

I’m often invited to review and make recommendations on a nonprofit organization’s donor communications, including year-end appeal letters or emails. Sometimes I am delighted with compelling stories and an opportunity to support a mission.

Read More

Eat That Frog and Other Fundraising Tips

Eat That Frog and Other Fundraising Tips

According to Tracy, if the first thing you did each morning was to eat a live frog (yuck!), you could go through your day pretty sure the worst part of the day was behind you.

Of course your frog isn’t an actual frog; it’s your biggest, most important task, the one you are most likely to keep putting off. It is also the one task that can have the greatest positive impact on your work. [...]

Read More