Eat That Frog and Other Fundraising Tips

Do you like personal development books? I sure do and my current read is called, Eat That Frog! 21 Great Ways to Stop Procrastinating and Get More Done in Less Time by Brian Tracy.

Why Eat a Frog?

According to Tracy, if the first thing you did each morning was to eat a live frog (yuck!), you could go through your day pretty sure the worst part of the day was behind you.

Of course your frog isn’t an actual frog; it’s your biggest, most important task, the one you are most likely to keep putting off. It is also the one task that can have the greatest positive impact on your work.

Tracy goes on to share his two rules of frog eating:

1. If you have to eat two frogs, eat the ugliest one first.

In other words, if you have two important tasks, start with the bigger, harder and more important one.

2. If you have to eat a live frog at all, it doesn’t pay to sit and look at it for very long.

In other words, get on with it! The longer you sit around thinking about doing the difficult task, the harder it will be to start and the more likely it is you’ll come up with a good reason to put it off until tomorrow.

For example, say you’ve been trying to invite your donor, Jane, to have lunch with you so you can ask her to support your organization’s new program. You’ve emailed Jane twice and she hasn’t replied. You know it’s time to pick up the phone and call her, but the truth is you don’t really like calling–especially to set up a solicitation meeting!

You’re nervous. So you keep thinking about the call – and then thinking of reasons not to make the call. What if she says no? What if she starts asking a bunch of questions you can’t answer?

Eat Your Frog!

Instead of spending time spinning your wheels, it’s best to pick up the phone and call Jane. Even if she says no, it’s ok. Then you can move on to think about other prospects and donors who may be inspired to support your new program.

But until you make the call to Jane, you won’t know where you stand. And until you know where you stand with Jane, you cannot take the next step required to raise money for your program.

[If scheduling visits with donors is one of your frogs, check out this post.]

What are your frogs? How do you make yourself eat them? Please share your thoughts, tips and advice in the Comments box below!

Special gift for you: Conquer Your Fear of Asking for Money, a step-by-step guide, is available here (click).