Welcome to the third installment of “Quick and Easy Tips for Fundraising Success,” a series of posts that provides quick and easy tips you can use right away to fine-tune your fundraising program. (For the first two posts in the series, see: connecting individually with your board and asking your donors for advice.)
Today’s tip: Call every new donor to say thank you
When you call a first-time donor, they know right away you appreciate them. Shower your donors with love!
Sure, you’ll still want to send an acknowledgment letter, but the call will stand out. Very few nonprofits make thank-you calls to first-time donors. In their recent donor communications experiment, Bloomerang found that zero of fifty nonprofit organizations called to thank first-time donors on receiving their donation.
Without donors, your organization could not carry out the important work you do in your community. They make it all happen! Don’t take your donors for granted – make sure they know that you are grateful for their gift and their support!
If you’re thinking you don’t have time to make a lot of calls, relax – it doesn’t need to be you personally making the call. You can divvy up the work among other staff – and this is a great opportunity to involve your volunteers.
(And when you think about it, the influx of new donors generally happens when you’re actively soliciting new prospects, which is likely just a few times a year.)
For a sample script, check out Donor Thank-You Calls: What Should We Say?
Do you have other ideas for helping your donors feel appreciated? Please share in the Comments box below!
Special gift for you: Conquer Your Fear of Asking for Money, a step-by-step guide, is available here (click).