This is the first in an occasional series I’m calling “Quick and Easy Tips for Fundraising Success.” The title sums up what I’m hoping to accomplish, namely provide you with some quick and easy tips you can use right away to fine-tune your fundraising program.
Today’s tip: Connect Individually
Have you ever noticed that if you ask your board as a group to invite five people to your next fundraising event, often times no one follows through and actually invites people? I call this the, “Someone else will take care of it” phenomenon.
“Someone else will take care of it” is what each board member is thinking when you ask the group to do a task! How might you better ensure the success of your event by engaging board members to help?
The key is to meet individually with each board member.
In a face-to-face one-on-one meeting, you can talk with each board member about which five friends, family members or colleagues they might invite. When you’re sitting across the table from someone, asking them directly to help out your cause, it’s harder for them to imagine you are talking to someone else.
If your schedule prohibits you from connecting individually with each board member, engage other staff to help or ask your board chair, a committee chair or another motivated volunteer to help conduct the meetings.
As a bonus, asking volunteers to ask fellow volunteers harnesses the power of peer pressure. Board members are more likely to “listen to” other board members than to listen to staff. Use this to your advantage!
What examples do you have of ways to connect individually to make things happen? Please share in the Comments box below.
Special gift for you: Conquer Your Fear of Asking for Money, a step-by-step guide, is available here (click).