Ever wonder how some organizations consistently raise boatloads of money from their signature fundraising events? You know who I’m talking about. These organizations are well known, they’re doing important work and they are kicking it with their fundraising events.
Want to be like them and maximize fundraising event revenue? Go ahead and produce your best event yet by following these 10 key steps:
Before the Event
1. Brand your event
Building brand awareness for your fundraising event will increase recognition for both your event and your organization. The community will know who you are and fundraising will be easier than ever. Check out my blog post on Event Branding!
2. Recruit a volunteer host committee
Strong volunteers add tremendously to your ability to outreach into the community and connect with new potential donors. Learn more about Engaging a Volunteer Host Committee here.
3. Engage your Board of Directors
Your Board members are your most valuable volunteers. They know your organization best and deeply care about your mission and work.
4. Create and sell sponsorship packages
Here’s where the big potential lies. Ticket sales will only get you so far – you’ll need sponsorship dollars to really pump up your fundraising results. Learn more here.
During the Event
5. Showcase your organization's programs
Don’t miss this golden opportunity to educate your event guests about the wonderful work your organization is doing in the community.
6. Provide opportunities for giving
You have a captive audience all caught up in all the good your organization does. Don’t miss this chance and please do think beyond silent auction!
7. Recognize sponsors
Thanking sponsors during the event, in front of a room full of people, is key. For most corporate sponsors, this is a must.
8. Ensure that all guests have a fabulous time and thank them for attending
Who doesn’t like to be thanked? Be sure your remarks include not only a sponsor thank you but also a shout-out to everyone who made the time to attend.
After the Event
9. Thank sponsors and remind them of your event and organization
Remembering your sponsors after the event is a great touch. Send a book of photos or other personalized memento.
10. Thank guests and remind them of your event and organization
Sending a personalized something (Email? Note? Photo?) is a fabulous touch and will certainly help to make your event memorable.
Follow Arroyo’s blog for upcoming posts detailing each of the 10 Keys to Your Best Event Yet! You, too, can maximize fundraising revenue!
What are your Must-Do’s for a successful fundraising event?
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