What Major Donors Want AFTER Your Event

After the immense effort required to put on a fundraising event, it is tempting to take a breather after it’s over—maybe a few days off? After all, your donors were steeped in your message at the event so that’s good enough, right?

 

Wrong! Your donors—especially those who give major gifts at your event—still want to hear from you.

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How NOT to Invite Guests to Your Next Event

How NOT to Invite Guests to Your Next Event

Last week I received an email from a nonprofit organization I support. Let’s call this organization the A SCHOOL. The email was an invitation to attend two upcoming events. While email certainly can be part of successful event campaign efforts, this email fell short in several key ways:

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Is Your Board Hurting Your Major Gifts Program?

Is Your Board Hurting Your Major Gifts Program?

Have you ever gotten pushback from your board on the topic of major gifts? Maybe when the topic of asking for a significant gift from a donor comes up at a board meeting, you’ve heard, “Why don’t we just write more grant proposals?” Or, “Instead of starting a major gifts program, let’s hold another event.”

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3 Tips for Telling Your Nonprofit’s Financial Story

3 Tips for Telling Your Nonprofit’s Financial Story

Many fundraisers focus on telling client stories, impact stories, stories about how our programs are changing the world for the better. These stories tug at the heart strings. We are comfortable communicating this sort of information.

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What to Do When Your Board Asks For an Elevator Pitch

What to Do When Your Board Asks For an Elevator Pitch

“I’d like to help with fundraising, but it’s not possible without an elevator pitch.” Sound familiar? How about this: “If we had an elevator pitch about our organization, I’d be able to connect with people about what we do. Without one, I don’t know what to say.”

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